Make Summer Exotico

Make Summer Exotico

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ABOUT THE PROJECT:

Luxco wanted a buzzworthy annual summer program for their tequila brand, Exotico to build awareness and increase sales in the grocery sector. The “Make Summer Exotico” program brings shoppers something new and authentic from Mexican culture to help them enjoy fun in the sun like never before – an Exotico Tequila Cantarito. The unique and authentic beverage align’s with Exotico’s brand promise of affordable, genuine blue agave taste and improves the shopper’s experiences with Exotico through promoting something fun. The creative leverages the tantalizing appetite appeal and amazing taste of the cantaritos to attract attention, drive trial, and build brand awareness.

Ad Agency - Phoenix Creative
Client -  Luxco

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WHAT WE DID:

• Event Branding
• Custom Illustration

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